Microsoft is using malware-like pop-ups in Windows 11 to get people to ditch Google
www.theverge.com
Microsoft has paused its latest pop-ups, for now.
  • LvxferreEnglish
    18•10 months ago

    I think that nagging promotion is counterproductive. Sure, some users switch if nagged hard enough, and this shows in the A/B tests. What is not shown is that those are often less tech-savvy; they’ll see that the browser changed, say “my internet is wrong, could you fix it up?” to the local “computer guy”, he’ll reinstall Chrome, make it default again, and mess with the configs to minimise Edge pop-ups. Because often slightly tech-savvier users have zero trust on Microsoft actually doing things for the sake of the users, if Satan appeared in Earth and told them “hey, I just made Hell Navigator!”, they’d consider it over what they see as Internet Exploder 2: Electric Boogaloo.

    Instead I think that a better promotion tactic would target tech-savvier users, and let them do the rest through grassroots (or astroturf) promotion. Give Edge some meaningless technical merit over Chrome, and spread the word about it, while paying some journalists and “journalists” to spread news about how awful Chrome, Google, and Alphabet are.

    (I’d still not use Edge, not even if I used Windows. But… hey I don’t use Chrome either. A plague on both houses.)

    • @webghost0101@sopuli.xyzEnglish
      8•10 months ago

      Forcing edge down my throat is one of the reasons i left windows for linux…. And i am an edge user. Its one of the first things I installed on linux.

      I just happen to use multiple browsers together and edge isn’t the one i want to set as default. Microsoft has some great stuff for nerds but they really have no idea how to connect to us.

    • @fhqwgads@possumpat.ioEnglish
      2•10 months ago

      To be fair, they kinda already tried this. Early versions of Edge were touted as being Chromium but faster and more efficient. “Technical” people didn’t buy it because of their mistrust of Microsoft, and normal users didn’t really care about using less RAM.

      Now they’ve added so many “features” even if it is more efficient or whatever it’s annoying enough that technical users don’t want it, or have to spend so long disabling things like coupon popups and some weird desktop search bar and the sidebar thing - that they just don’t want to deal with it and go back to Chrome.

      • LvxferreEnglish
        1•10 months ago

        Kind of. They missed one step: raising mistrust on Chrome and Google. (Hell will freeze before they’ll be able to raise trust on Internet Explorer Edge and Microsoft, so the only way to market themselves as more trustworthy is to make the other side look worse.)

        And the technical merit should be meaningless; not something measurable as speed. Otherwise Google could simply pour a bit more dev hours into Chrome and say “done, now Chrome is faster”, and make MS shoot its own foot.